Guest post by James V. Anderson, DMD, CEO Founder eAssist Dental Solutions
Listening to colleagues belabor the management of their new front desk, it makes me wonder what is going on in their practices.
When I started my first dental practice, I know I made mistakes and some were because I trusted too much. You trust when you don’t know enough and the person in charge of collecting your money knows more than you do.
The dentist most often has the vision but not the business knowledge. Dentist’s look to their front office person or people to get the practice running profitably. When there is chaos, unaccountability and poor cash flow, trust becomes a distant memory.
The way to get around this predicament is to start the conversation.
List the most important things you would like to see change, with examples of workable solutions. This conversation should be synchronized with the give and take of ideas. Approach the conversation with what is working before you talk about what needs improvement and change.
As the Dentist CEO, you should recognize that certain things might be hindering the ability to grow the business. Sometimes staff are aware of these problems but often try to shield you from them or cover them up. Require transparency, as all of you are components in accomplishing these goals.
Ideas to Start the Conversation
● “Our goals for the practice this year are _______, and are we on target?”
● “What goals do you feel we need to pay more attention to?”
● “Where do you want to focus our efforts to reach one or more of these goals?”
● “I need your help in getting the office to head in that direction.”
● “Do you have feedback for me about ways you can improve? How can I improve?”
● “What changes would you like the office to make to move toward these goals?”
● “How can I help you make these changes?”
The team needs to recognize that they play a significant role in helping achieve practice goals and to bring solutions for change.
● Focus on one or two things you’re going to accomplish now
● Have a Plan of Action for when and how you will complete the goals
● Set up future meetings to discuss progress on projects and innovative ideas
● Give praise and thanks for all the excellent work accomplished
James V. Anderson DMD is a practicing dentist in Syracuse, Utah and is the CEO/Founder of eAssist Dental Solutions, the largest national dental insurance billing company (www.dentalbilling.com) in the U.S.
Dr. Anderson understands the challenges facing today’s dental teams and since 2009 has been providing proven solutions to dental/medical insurance billing, patient portion billing, accounting for dentists and related services for management of the accounts receivables. He can be reached at firstname.lastname@example.org