Regardless of where you are or what you are doing if you have goals, you will have growth. Similarly, if there are no goals, objectives, or measurement systems in place productivity will languish or decline. The situation continues until you are facing a crisis which will then demand change. Whether personal or in business, establish goals and you create the first step in reaching them.
The dental practice itself can set certain business goals based on benchmarks that we know effective dental teams achieve: Collections should be 98% of the dentistry produced. Case Acceptance should be at 85%; Hygiene should produce 33% of practice production; 80% of emergency patients should be converted to comprehensive exams; and the schedule should have fewer than .5 hygiene openings per day.
Although I have seen practices of all types and in virtually every area of the country achieve those benchmarks, it doesn’t just happen. Protocols are in place, measurements are established, and in many cases the doctor recognized that s/he could not singlehandedly fix the shortfalls. With multiple systems in the dental practice all affecting profitability, determining where to start can be daunting. The next step is to break down the goals into specific tasks and areas that can be managed. In this case, it may be easier to look at it in terms of four broad categories: Service, Staff, Profit, and Growth.
Service: Establish specific goals to improve and deliver superior service.
Staff: Establish specific goals related to attracting and retaining excellent staff.
Profit: Establish goals to monitor and improve profitability. If specific practice management systems are in place, you should be able to expect an increase in profits each year. Start by taking a close look at your practice management system reports. These are readily available on your computer in your practice management software system.
Growth: Establish goals focused on improving patient retention.
Watch the blog here for more detail on specific practice goals and benchmarks. Start today by setting your own goals to grow. Feel free to add your questions and thoughts in the comment section below.