Archive for the ‘Continuing Education’ Category

Getting Patients in the Door for a New Startup

Tuesday, March 6th, 2018

Guest post by Brian Baliwas, DDS

Four years ago, I took a risk as a new grad and joined a group practice in San Francisco to try and build a patient base of my own. A few trusted mentors supported the idea and gave me the confidence that building something for myself straight out of school was a good idea.

I saw a staggering FIVE patients in my first week. My days were full of hygiene and down time, but I kept a positive outlook throughout it all. I knew that if I did good work and treated people like family, this slow start and double-digit patient count would be temporary.

Like any dental startup, the priority was getting patients in the door. When I wasn’t with patients, I brainstormed different ways to market my practice with a limited marketing budget. Today, my patient count is in the quadruple digits, and I believe social media has played a significant role in that growth.

Social media gives dentists an opportunity to show potential patients something no other type of marketing can: a glimpse of who they are behind the mask. Dentists who treat social media like traditional advertising and post about whitening specials and Invisalign discounts miss out on the opportunity to really convey their personality and practice philosophy.

In addition to growing my practice, social media has allowed me to connect with people I may have never met. Aside from patients, I’ve met other dentists, specialists, dental students, laboratory techs, and dental product reps. I use it to stay connected with people I meet at conferences. I even met the person mentoring me towards AACD accreditation, Dr. Adamo Notarantonio (@adamoelvis), through Instagram!

The question you must ask yourself when starting a dental social media account is: what do you want to share and who are you targeting?

If growing a practice is your goal, don’t get caught up focusing on irrelevant numbers. Patients don’t (directly) care about your follower count, follower to following ratios, how many likes you received, or other meaningless social media statistics. Focus on content and providing information they would find valuable. Nothing else matters.

If you have a great personality and provide honest dental care, your future patients deserve to know! Take pictures of your office, staff, patients and dental work (with permission), volunteering, CE courses, hobbies, humor, family, and individuality. Share who you are… and then share some more.

AACD.BLOG.3.7.18.BrianBaliwas.photo (002)Brian Baliwas (@sfdentalnerd) received his DDS degree from the University of the Pacific Arthur A. Dugoni School of Dentistry, where he graduated with high honors and was elected to join both Omicron Kappa Upsilon and Tau Kappa Omega dental honor societies. He is an active member of the American Academy of Cosmetic Dentistry and the Academy of General Dentistry, and maintains a fee-for-service private practice in San Francisco, California, with two locations near Union Square and the Marina district.

His practice philosophy is centered on conservative, highly esthetic, comprehensive dentistry that utilizes modern technology and techniques. Dr. Baliwas also teaches part-time at UOP in the Department of Integrated Reconstructive Dental Sciences.

 

 

How To Fight Off Burnout by Investing in Yourself (It Might Seem Crazy, But It’s Worth It!)

Monday, May 1st, 2017

By Courtney L. Lavigne, DMD

Graduating dental school with today’s student debt burden is overwhelming. It can be even more stressful to finally finish school and realize how little you know, how inundated dentistry can make you feel, and how difficult it can be to find the path to do the dentistry you always dreamed of doing. Three years out of dental school, I found myself burning out—feeling overworked and underpaid.

In that situation, it’s hard to imagine spending any more money, but in my experience, it’s a necessity to advance your potential clinically, which will in turn increase the satisfaction you gain from the profession.

One of the ways I found my path out of burnout and into a real passion for the profession was through the American Academy of Cosmetic Dentistry (AACD). It was through this association that I found mentors who taught me how to decrease the number of patients I see per day, increase my clinical ability and the complexity of the dental work I’m doing, and find greater financial and personal rewards in the process.

It can be intimidating to attend an annual meeting when you are flying out of town, staying at a hotel by yourself, questioning how to dress, and realizing you don’t know anyone. The AACD’s annual meeting made it easy to enter the world of cosmetic dentistry because they find mentors to reach out to first-time attendees. At my first meeting, I met my mentor, and we’ve become good friends since. The lectures and hands-on workshops at their annual meeting are, in my opinion, the best bang-for-your-buck available in dentistry today. Over the course of a three-day period, you can learn from some of the best lecturers in the world, and take home pearls you can put into practice the next time you’re in the office.

I’ve attended the conference every year since my first, and I take Newton Fahl’s hands-on workshop multiple times at every conference. In addition to the educational material, I always look forward to the evening events which are not only fun, but allow you to network with some of dentistry’s best and brightest. I’ve made some of my closest friends in dentistry this way.

This year at the annual meeting in Las Vegas, I was honored to be on the other side, lecturing for the first time. A few years ago, I would have never imagined I could have knowledge others would benefit from. But today, I’m enjoying sharing the knowledge, tips and tricks I’ve learned along the way, alongside others striving to do the same.

It’s hard to swallow the expenses of some of this continuing education as a new graduate, but the return on your investment will truly be priceless.

AACDBlogPicCourtney Lavigne received her undergraduate degree at Creighton University and her doctorate at the University of Connecticut. She maintains a private fee-for-service practice in the Boston suburbs with a focus on cosmetic dentistry. She started her practice from scratch in 2013.

Dr. Lavigne is a fellow in the Academy of General Dentistry, the Pierre Fauchard Academy, visiting faculty and online author for Spear Education, and working towards accreditation through the American Academy of Cosmetic Dentistry.

New Dentists Looking for CE

Sunday, September 15th, 2013

We often hear about CE course offerings all over the globe for Dentists, however, if it doesn’t come at the right time for your schedule or budget doesn’t allow for travel, what options are there for a New Dentist?

 

Here’s a little secret. There is a way to get FREE CE at your convenience via Viva Learning. There is a link available on our homepage at www.thenewdentist.net where you will find FREE Online Dental CE. This links you to a variety of topics that are presented in the form of live and archived Continuing Education Webinars. Your homework is to check it out for yourself.

 

These can be completed online. At your convenience. Any time. Any where. The button on the bottom right shows Viva Learning.

 

Hopefully you find this helpful resource easy to navigate. We think it offers a great solution for CE.

 


If you have any questions or would like our assistance getting started feel free to add your comment to this thread.

Continuing Education for New Dentists

Friday, March 4th, 2011


ASCR LUMINEERS Destination Education is sponsoring an event this April in Orlando and May in Las Vegas. It’s a very exciting CE event featuring Dr. Bill Dorfman as Keynote Speaker and a very strong line-up of educators and teaching clinicians. As a new dentist, it is the perfect opportunity to not only be exposed to some of the top thought leaders in the profession, but also to learn leading edge clinical technologies and procedures.

ASCR LUMINEERS® DESTINATION EDUCATION in ORLANDO (APRIL 8-10) & LAS VEGAS (MAY 27-29): Transforming Continuing Education for Practice Growth

Dr Bill Dorfman, “America’s Dentist,” featured dentist on ABC’s Extreme Makeover and founder of Discus Dental, will headline the LUMINEERS Destination Education program this April in Orlando and again over the Memorial Day weekend in Las Vegas.  He will address the challenges facing today’s general practitioner, offer insight and suggestions based on what’s worked in his highly successful practice, and highlight the role that transformational products like Snap-On Smile can play in achieving new levels of success.

The Orlando program is set for April 8-10 at Walt Disney World’s Swan & Dolphin Hotel and the Las Vegas event takes place over the Memorial Day Weekend, May-27-29, at the Aria Hotel and Casino. To register or for further information, call 800-445-0345 or go to www.ascredu.org.