Archive for December, 2014

Additional Tips for Increasing your Production

Tuesday, December 30th, 2014

In the last post addressing change for the new year and goal setting, we discussed a few simple steps on what you can do to increase your production. The example that was given was to implement new procedures for your practice, making sure to talk to the staff and educate them to answer questions, informing the patients both in person, online and with printed materials available in your office. To take this one step further, let’s take a look at patient follow-up. Another area that ties to production and often is neglected or at the least could be improved.

When patients cancel appointments and say they will call back to reschedule, give them a reasonable amount of time to do so; however, if they do not reschedule within a few days, they should be contacted. Your concern is the patient’s welfare. It is in their best interest to receive treatment.

One way to relay the importance of a patient keeping or scheduling their appointment is to ensure that patient education is taking place in the process. Remember that in the dental practice, marketing is patient education; it’s not high pressure sales. It’s your responsibility to educate patients on the necessity and value of dental care. If the team isn’t sure how to educate patients effectively, train them. Conduct mini-clinics during staff meetings to share key benefits of new/existing treatments the practice offers. Draft question/answer sheets on the most common questions patients ask about specific procedures so everyone is prepared to answer the fundamental inquiries.

In addition to improving treatment education and follow-up, take three more steps to increase production in the New Year:
1. Establish daily production goals and schedule to meet those goals.
2. Implement an interceptive periodontal therapy program.
3. Provide superior customer service that will encourage patients to refer friends and family.

Take confidence in the success we have seen taking these very steps to help dentists across the country to improve their practices. Let me hear your success stories or failures!
Feel free to leave your comments below or contact me directly at sally@thenewdentistnet.

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Looking for additional resources for your practice or wish to start a practice? Check out the available resources to you on The New Dentist Website at www.thenewdentist.net/resources.htm

How to Resolve Production Challenges

Friday, December 12th, 2014

Well, here we are. It’s that time again. Dust off the resolutions and the promises to yourself and others. We will soon stand at the threshold of a whole new year. And this will be the one in which you not only resolve to do this and stop doing that, but you actually fulfill your commitment – or so you hope. If you are among those who take part in this annual ritual, you are in good company. In fact, nearly half of all Americans make New Year’s resolutions. Clearly, many of us have a sincere desire to change or improve something in our lives.

While wanting to change is the easy part, actually doing so is no small challenge. And if you’re resolving to change not only yourself but also your practice, you have a whole host of challenging variables, obstacles, personalities, and agendas to overcome. Leading change in any business can be an undertaking of seemingly Herculean proportions.

We have long been schooled in the fact that change is never easy or comfortable, but as successful practitioners know full well, it is not only necessary – it’s unavoidable. The key is managing it to the full benefit of your practice and your team. Focus on one area at a time, and break the process down into manageable steps.

Here are a few simple steps to help you increase production in your practice – a critical area for every office.

1. Talk to patients about the new services that are available to them.
2. Create a FAQ (frequently asked questions) sheet about the procedure(s).
3. Post information on your website as well as links to credible sites that give additional details.
4. Make sure your entire staff is well-educated on the service and prepared to answer patient questions.

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Looking for additional resources for your practice or wish to start a practice? Check out the available resources to you on The New Dentist Website at www.thenewdentist.net/resources.htm